Features and Benefits (how this will help you!)
Features:
Capture attention! Gain interest. Get call backs. Shorten the sales cycle. Be remembered. Original artwork; no photocopies. Time sensitive and topic-sensitive. Poke fun at your competitors.
Benefits:
Capture attention and interest. The cartoon you’re holding in your hand right now captured your attention, didn’t it? Did you ever get anything like this before? Didn’t think so. You will now stand out from all the rest of the sales people vying for your prospect's attention. Guess who will get the call back?
Get call backs. Receiving a gift triggers the brain to say ‘thank you’ and acknowledge the gift. Once your prospect is on the phone, the rest is up to you. You can also prompt them with an email, asking if they got anything special in the mail lately.
Shorten the sales cycle. Getting in front of your prospect is what it’s all about. Sending a cartoon in the mail is a sure-fire way to do that.
Be remembered. Trust me, your prospect has never gotten anything like this in the mail before. Your name is right there in front of them.
Original artwork; no photocopies. What you are holding right now is representative of what your prospect will be getting. An original piece of artwork, sent directly from you. When you visit his office, don’t be surprised if you see it hanging on the wall or propped up on his desk.
Time sensitive and topic-sensitive. My cartoons are original, and usually done several days prior to delivering them to you. Because I’m connected with you, I can make cartoons very time-sensitive. They could reference a recent event or an up-coming event; perhaps a trade show or convention.
Poke fun (gently) at your competitors. Think your competition doesn’t make fun of you when they’re standing around the water cooler? Think again. Enough said.
Capture attention! Gain interest. Get call backs. Shorten the sales cycle. Be remembered. Original artwork; no photocopies. Time sensitive and topic-sensitive. Poke fun at your competitors.
Benefits:
Capture attention and interest. The cartoon you’re holding in your hand right now captured your attention, didn’t it? Did you ever get anything like this before? Didn’t think so. You will now stand out from all the rest of the sales people vying for your prospect's attention. Guess who will get the call back?
Get call backs. Receiving a gift triggers the brain to say ‘thank you’ and acknowledge the gift. Once your prospect is on the phone, the rest is up to you. You can also prompt them with an email, asking if they got anything special in the mail lately.
Shorten the sales cycle. Getting in front of your prospect is what it’s all about. Sending a cartoon in the mail is a sure-fire way to do that.
Be remembered. Trust me, your prospect has never gotten anything like this in the mail before. Your name is right there in front of them.
Original artwork; no photocopies. What you are holding right now is representative of what your prospect will be getting. An original piece of artwork, sent directly from you. When you visit his office, don’t be surprised if you see it hanging on the wall or propped up on his desk.
Time sensitive and topic-sensitive. My cartoons are original, and usually done several days prior to delivering them to you. Because I’m connected with you, I can make cartoons very time-sensitive. They could reference a recent event or an up-coming event; perhaps a trade show or convention.
Poke fun (gently) at your competitors. Think your competition doesn’t make fun of you when they’re standing around the water cooler? Think again. Enough said.